Portfolio

Internet Marketing for Skips Crosswords

Ndaba’s involvement with Skips is focused on digital marketing strategy, return on investment measurement, website development and hosting.  

Following an initial review of their existing website, significant shortfalls in it’s effectiveness (not it’s creative design, but how it actually engaged and converted customers) were identified.  Ndaba rebuilt the website to not only enhance customer engagement, but also to include an e-commerce shopping cart that enabled accurate tracking of sales conversion by traffic source (a key requirement for accurate assessment of digital marketing effectiveness and return on investment).