Digital Marketing & Analytics

16
Jul

If you live in the UK, and ever watch TV, then you have almost certainly seen Aleksandr the meerkat pointing out to us “mongoose-brained” viewers that if we are looking for cheap car insurance, we need to visit comparethemarket.com and not his site dedicated to the comparison of meerkats. As well as being amusing and clever, this advertising campaign is fiendishly effective ...

23
Jun

I was talking to a doctor friend of mine over the weekend, and the conversation turned to prioritisation and trying to meet unlimited demands with limited resources.As you may be aware, the “hippocratic oath” is something that every medical practitioner in the UK has to take, and it represents a summary of the values they are expected to adhere to.  There ...